I have read article after article about how to best optimize your site, so that you can improve your search engine rank. This is great. Seriously, what good is a site if no one sees it. Not very much good at all. The down fall of most of these SEO articles is that they don’t tell you what to do once you get people to your site. They ignore the most important part of the equation. The user experience.
Once a viewer lands on your site you have about 10 seconds to grab their attention, so you better have something good in store for your perspective customer. If you don’t it is adios amigo, and they are off to your competitors site to spend their hard earned dollar.
Be Consistent
Make sure your message is consistent with your keywords and that your customers are not confused with mixed messages, and multiple offers.
You Have Come to The Right Place
Reassure your reader that they have come to the right place. Most people want to know right away the purpose of the page, so make it clear. Place some text or maybe an image at the top of the page with instructions on how to proceed.
Use Headings (like this one)
People don’t want to work hard when viewing your site, so make it easy. Divide your content into sections with concise and informative headings. This will give the casual ‘scanner’ a chance to stumble upon some important content that might have been missed without easy to read headings.
Clear Call to Action
Whether it’s a sign up for news or a buy now button, make sure your reader knows exactly what to do. Avoid any unnecessary distractions, and even offer multiple call to actions.
The Thank You Page
The thank you page can be much more than just a thank you page. Use this time with your user to offer additional services, or newsletter sign up. Be creative!
Try New Things
Make sure you test multiple landing page layouts, and have friends or co-workers test your landing pages.